Buying Activision Blizzard Helps Microsoft in Mobile
Activision Blizzard’s games "exist on a variety of platforms today, and we plan to continue supporting those communities moving forward," emailed a Microsoft spokesperson Tuesday on buying Activision Blizzard for $68.7 billion. "The acquisition is about increasing the availability of…
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Activision Blizzard content via more platforms, including mobile." The largest deal in Microsoft’s history will “create a thriving gaming ecosystem” in which content “can more easily reach every gamer across every platform,” said Microsoft CEO Satya Nadella on a conference call. Microsoft Gaming CEO Phil Spencer said "mobile is the biggest category of gaming, and it’s an area where we have not had a major presence before."