8KA Lands Prime Video as New Member, Revises Logo Program
The 8K Association landed Amazon Prime Video, UL and 4by4, a producer of 8K demonstration and promotional videos, said the group Thursday. The association didn’t speculate on the ramifications of Amazon's new membership for 8K streaming content on Prime Video,…
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and the customarily secretive Amazon didn’t respond to questions. 8KA, the brainchild of Samsung and Samsung’s broader display ecosystem, also revised the criteria for earning its certification logo to include “a broader set of video decoding standards that will promote the wider availability of 8K streaming content,” it said. The association unveiled its logo program a year ago (see 2101040054).