Mint Mobile Agrees to Drop Unlimited Data Claims
Mint Mobile should stop calling its data plans “unlimited,” a National Advertising Review Board panel ruled, after a challenge by AT&T. Customers who use data above a specified limit have the service slowed to 2G speeds and “throttling to 2G…
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does not provide ‘unlimited’ data as consumers understand that term,” NARB said Tuesday. Mint said it “supports the self-regulatory process and will comply with NARB’s decision, although it disagrees.” NARB is part of the Better Business Bureau's National Advertising Division.