Comcast Yanking Disputed Xfinity Mobile Ad Claims, NAD Says
Comcast will end its "best price" and "unlimited 5G" claims in its Xfinity 5G mobile service ads, said the Better Business Bureau's National Advertising Division Tuesday. NAD said the ad claims -- challenged by T-Mobile -- were problematic since customers…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
get relegated to 3G speeds after reaching 20 GB of data in a month, and the pricing claim is unsupported. It said Comcast indicated it agreed that an appropriate disclosure will make the basis for comparisons clearer and will follow that NAD recommendation in future ads. Comcast didn't comment.