NAD Upholds AT&T Cable Claims, Urges Ad Tweaks
AT&T’s claims that it offers a “faster internet experience” than cable for large file uploads was supported “in the context in which it was presented, as well as the claim that AT&T Internet delivers ‘consistent speed, even at peak times,’”…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
the Better Business Bureau’s National Advertising Division said Thursday. NAD recommended AT&T drop or modify “other challenged comparative performance, pricing, and bandwidth claims.” NAD looked at the claims after a complaint by Charter Communications. AT&T should make clear the difference between different tiers of service it offers, NAD said: AT&T should modify ads to “delineate the tier of service with ‘up to 20x faster upload speed,’ and, if stating a price offer, clearly and conspicuously disclose to which tier of service the offer applies.” AT&T and Charter didn’t comment.