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Smart TVs a ‘Key Anchor’ for US Broadband Penetration: Parks

Consumer adoption of smart TVs jumped to 56% of U.S. broadband homes during this pandemic, with smart speaker adoption reaching 53%, reported Parks Associates Wednesday. Both had “significant growth since 2019,” it said. “TVs are now consumers’ most common video…

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centerpiece in the home,” said analyst Paul Erickson. Tech “powerhouses” are “vying to own this point of entertainment aggregation -- and all the data that goes with it -- by controlling the platform itself,” he said. “Smart TVs are now seen as a key anchor device for ecosystem penetration into today’s broadband households.”