Delta Variant Spurs More Online Holiday Shopping Plans: Pitney Bowes
The delta variant appears to be having a “significant impact” on anticipated consumer shopping behaviors before the holiday season, a Pitney Bowes survey found. The company canvassed a nationally representative sample of 2,000 U.S. consumers in the past month, finding…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
one in three plans to shop more online compared with now, it said Tuesday. That’s a 19-point increase from May. Online was consumers’ “favorite holiday shopping destination” a year ago, said Gregg Zegras, president-global e-commerce. “Consumers are defaulting back to their new comfort zone.”