Nielsen to Work With MRC to Resolve Suspension
Nielsen is “disappointed” the Media Rating Council responded to the company’s request for a hiatus in accreditation by voting to suspend its National TV Ratings service, as well as its Local People Meter and Set Meter Markets service, a spokesperson…
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emailed Friday. “The suspension will not impact the usability of our data,” she said, saying Nielsen “remains the currency of choice for media companies, advertisers and agencies.” The market measurement firm is “committed to the audit process and during this pause in accreditation we will work with the MRC on resolving this suspension.” MRC’s board voted to suspend its accreditation of Nielsen’s National Television service, it said Wednesday. It also removed accreditation hiatus status designation from Nielsen’s Local People Meter and Set Meter Markets services, and voted to suspend accreditation for those markets.