Younger People Subscribe to More OTT Services, With Higher Churn: Parks
Over-the-top video subscriptions will rise from about 230 million this year to 277 million in 2026, blogged Parks Associates Tuesday. In Q1, the average OTT subscription in U.S. broadband households was roughly 2.5 years. Subscriptions had a strong correlation with…
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age, with younger consumers holding on to a subscription for a much shorter time. Younger consumers may subscribe to a larger number of services “but are more likely to churn through them,” said the report. “Information providers can design support services that appeal to consumers at different life stages, who prefer different channels, and adapt as their needs evolve,” said Everise President Dave Palmer.