Olympics Viewing Enthusiasm Tepid in US: Zeta
The Tokyo Olympics look to be among the least-watched recent Summer Games, reported Zeta Friday. The marketing tech company canvassed 2,000 U.S. adult consumers, finding 45% aren't looking forward to the event and 17% undecided if they will tune in.…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
Generation Z and younger millennials had the highest interest. Among women, 48%, said they were interested in watching, compared with 41% of men.