Roberts Radio CEO Pushes Back on Geotargeted 'Redlining' Fears
Roberts Radio CEO Steve Roberts pushed back on arguments that geotargeted radio broadcasting could lead to “redlining.” His argument came in a call with FCC Commissioner Geoffrey Starks on Wednesday, said a filing posted Monday in docket 20-401 (see 2103120065).…
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Roberts seeks approval to use the technology on an experimental basis for 90 days for WRBJ(FM) Brandon, Mississippi. “WRBJ-FM is 100% Black owned” and serves “a predominantly Black community,” the filing said. The tech will be helpful to the community, Roberts said. “It is important to allow his company to receive a 90-day experimental authorization to test the technology on a Black owned station serving the Black community.”