WarnerMedia Pilots Comscore Addressable Ads
WarnerMedia is the first national programmer to pilot Comscore’s TV program that measures linear advertising inventory across MVPDs and connected TVs, said Comscore Wednesday. AT&T's WarnerMedia is combining with Discovery.
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!