Spotify Offers Podcasters Options
Spotify rolled out its podcasting platform Tuesday, allowing creators to offer subscriptions through a separate platform, as Apple (see 2104200081), Facebook and others make more audio moves. Spotify's will be available through its Anchor service, letting podcasters mark episodes as…
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subscriber-only. For the first two years, creators will receive all subscription revenue; in 2023, Spotify will begin charging 5% of revenue. The company also is testing a platform for creators to deliver paid content to existing paid audiences elsewhere while retaining direct control over the relationship, it said. Podcast listening got a boost from stay-at-home trends, said Futuresource: Respondents listening to podcasts grew from 36% in 2019 to 41% at year-end 2020.