Amazon ‘Substantially Benefited’ From Pandemic’s Online Spike: Feedvisor
A Feedvisor analysis of 1,000 U.S. brands found more than three-quarters selling on Amazon, up from 55% a year ago, reported the analytics company Thursday. COVID-19 also accelerated adoption of Amazon Advertising, with 88% using the platform, up from 21%…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
a year ago. “The growth of e-commerce during COVID-19 has substantially benefited e-marketplaces,” said Feedvisor President Dani Nadel. “Brands can no longer afford to ignore Amazon’s significance, nor can they rely solely on their owned channels.”