Comcast to Drop AT&T-Challenged Ad, NARB Says
Comcast will drop its "roommate"/"living with AT&T commercial" and drop or modify its "best in-home WiFi experience" claim, the National Advertising Review Board said Wednesday. NARB said AT&T challenged the ad, with Comcast appealing and AT&T cross-appealing. The appellate body…
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for the Better Business Bureau’s advertising self-regulatory programs said Comcast indicated it will “take NARB’s recommendations under consideration in future advertising.” Comcast didn't comment.