Comscore Measuring Movie Audiences Across Platforms
Comscore debuted a “cross-screen" tool for measuring movie audiences “regardless of release windows” and where films are consumed, said the analytics company Monday. The pandemic "has forced us all to throw out conventional wisdom," said Chris Aronson, Paramount president-domestic distribution.…
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"We're confident that people are going to return to theaters in force." He said more consumer choices for content "means we need new solutions to truly understand audience behavior as they engage with content on their terms and their screens.”