Limited Theater Runs Push US OTT Video Service Count to 300: Parks
Some 300 over-the-top video services are operating in the U.S., doubled from 2014, said Parks Associates Tuesday, citing the impact of theater closures due to COVID-19: Six streaming services ceased operations this year vs. one in 2018. “The decision to…
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delay the latest James Bond film No Time to Die hit the theater industry hard, and Disney’s announcement to move the Pixar film Soul to Disney+ shows studios are putting more emphasis on streaming as many theaters remain closed or at limited capacity," said analyst Steve Nason. Disney leveraged its position as a content creator and streaming service by experimenting with different transactional and windowing options, taking Mulan directly to Disney+ in September, he noted. The NBCUniversal-Roku partnership is a “win-win” for both parties, with NBCU able to distribute its content on a leading streaming video platform and Roku getting a “revenue bump” from Peacock's advertising, he said.