Subscription VOD Penetration Flattening Out, MoffettNathanson Says
Subscription VOD penetration of U.S. households hit new highs in Q1 at around 75%, but the penetration rate has seemingly flattened out, MoffettNathanson's Michael Nathanson wrote investors Wednesday. He said price continues to be a key reason viewers substitute subscription…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
VOD for pay-TV subscriptions, and that trend should continue during the difficult economy.