Legacy Media Shifts Top Content to Streaming: LightShed Analyst
Legacy media companies are telling consumers "there is no reason to subscribe to multichannel” TV, LightShed Partners wrote investors Tuesday. Legacy media are shifting their most ambitious non-sports content to their own streaming platforms, away from linear TV, said Richard…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
Greenfield, and COVID-19 led to “a whole new level of pain for the legacy TV ecosystem.” With little fresh content on TV, consumer adoption of streaming video “hit warp speed.” Once behavior shifts, it’s hard to shift it back, “especially when the ‘experience’ of streaming TV is so far superior to linear live TV," the analyst said.