Tracfone Buy Was Move Verizon Needed to Make on Prepaid, GlobalData Says
Buying Tracfone is the right move and Verizon is likely to make major improvements to the brand (see 2009140052), GlobalData’s Tammy Parker wrote Tuesday. “Verizon has long needed a secondary brand and value proposition that it can use to serve…
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the prepaid wireless market without cannibalizing its premium flagship brand,” she said: “AT&T has Cricket Wireless and T-Mobile has Metro by T-Mobile. Verizon will gain a substantial base of prepaid subscribers acquired from Tracfone, making it the largest US prepaid service provider.” GlobalData estimates the prepaid penetration in the U.S. wireless market is 26%.