Laptop Purchases Down, Headphone Demand High in CTA Survey
CTA estimates 14% of U.S. homes bought laptops in the past week, it said in “wave” 17 of its COVID-19 pandemic survey. Laptop purchase frequency was down from 15% in wave 16 and 17% in wave 15. CTA began canvassing…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
1,000 homes weekly after lockdowns began in late March. The canvasses became biweekly after June 10. Headphones and earbuds remained the tech product in highest demand, bought by 21% of homes in the past two waves. Demand was lowest for virtual reality headsets, bought by 2% of homes canvassed.