Movie Industry ‘on Pause,’ but ‘Not Going Away,’ Says Comscore CEO
Comscore is partnering with Consumer Orbit, an aggregator of consumer data, to develop “consumer intelligence” technology to tie local shopper behavior to TV viewership in “category-specific segments in near-real-time,” said CEO Bill Livek on a Q2 earnings call Monday. “This…
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will allow media outlets, brands and agencies to plan, transact and evaluate local media performance in new and exciting ways.” The offering will be available in all local markets by year-end, he said. As more Comscore studio customers explore direct-to-consumer streaming service launches, “we, like them, are pivoting by developing a measurement solution that combines box office and direct-to-consumer viewing metrics in one combined product,” said Livek. “The movie industry has been on pause, but it’s not going away.”