Dish Closes on Boost Mobile, Drawing FCC and DOJ Cheers, Mixed TURN Reaction
Dish Network entered the retail wireless business after completing its $1.4 billion purchase of Sprint's Boost Mobile (see 2007010017), it said Wednesday. Some 9.3 million customers are involved, T-Mobile said. Dish's buy of Sprint's prepaid business was a government condition…
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for T-Mobile's Sprint acquisition. "T-Mobile followed through on fulfilling one of the most significant commitments we made as part of this merger process," said T-Mobile CEO Mike Sievert. "Today’s action is a key step towards promoting vigorous competition in the wireless marketplace, particularly for price-conscious consumers in our nation’s cities," said FCC Chairman Ajit Pai. "With this divestiture and its existing spectrum resources, DISH has the potential to make a big impact on a wireless marketplace that is transitioning to 5G." Pai vowed to stay vigilant to ensure "T-Mobile and DISH comply in the coming months and years" with FCC conditions. Antitrust Division Chief Makan Delrahim said: “This deal is a significant milestone in realizing" DOJ’s remedy "designed to strengthen competition for high-quality 5G networks.” Dish said it will keep the Boost brand, and reinstituted a popular payment plan that Boost ended six years ago. Dish said its "$hrink-It!" plan starts at $45 monthly for 15 GB and goes down by $5 after three on-time payments and another $5 after six. Dish is introducing a $35 monthly 10 GB plan. Bill Ho, analyst at 556 Ventures, said he's optimistic about Dish's short-term prospects in wireless provided it spends to keep prepaid customers. Companies "can buy any customer," he said, but it takes subsidies to keep them or gain new ones. Incompas CEO Chip Pickering predicted Dish will price Boost competitively and succeed at keeping and building that customer base and could use the cash flow to help fund its 5G network. Pickering said the prepaid mobile business is more valuable during the COVID-19 pandemic because there's more demand for low-cost service and new public policy in the works to subsidize it. New Street's Blair Levin expected Dish will attempt to "leapfrog" competitors with new technology and spectrum capacity when it transitions to its own 5G network. The Utility Reform Network, "always happy to see a new competitor," remains skeptical whether Dish can competitively affect the facilities-based market, said Managing Director Christine Mailloux.