Samsung Seeks ‘MotionVue’ Trademark for TV Image Software
Samsung’s South Korean parent filed to register “MotionVue” June 16 as a plain-text U.S. trademark, Patent and Trademark Office records show. Samsung wants to use MotionVue for “downloadable” software that improves a TV’s image quality, said the application. The company…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
didn’t comment Monday. There’s been recent activity on optimizing a TV’s motion performance to render static movie content with better creative intent while capturing fast-action live sports without motion blur. That activity is ramping up with the industry’s migration to larger screens and higher resolutions, emailed Insight Media President Chris Chinnock. “There is movement on this besides Samsung,” said Chinnock, also the executive director of the 8K Association, the 2-year-old brainchild of Samsung. The group is composed of Samsung’s broader display industry ecosystem partners but virtually no one outside that sphere.