Smart Speakers Often Lead Buyers to DIY Smart Home Systems, Says Parks
Smart speakers can be a gateway to smart home adoption, blogged Parks Associates Wednesday, saying 16% of broadband households bought a voice-enabled speaker before buying a smart home device. Three-quarters of the 29% of U.S. broadband households that own both…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
said the speaker motivated them to buy a smart home device. “By bundling smart speakers with smart plugs, smart light bulbs, or smart thermostats, companies can deliver a guided introduction to the smart home experience,” said analyst Brad Russell. The combination helps encourage self-installation, “which is becoming significantly more important following the COVID-19 outbreak.” With so much shopping now shifting online, self-install options are important to trigger sales, said Russell. Companies can deliver support via smart speakers through do-it-with-me or do-it-together services that use real-time chat, he said. Some 77% of networked camera owners self-installed the devices in 2019 vs. 68% in 2018.