Podcast Listening Up During Pandemic
Among U.S. broadband households, 36% listen to podcasts weekly, with popularity stronger among younger consumers, Parks Associates said Tuesday. Nearly half of podcast consumes are heavy users, listening to five or more hours a week. U.S. broadband households that listen…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
to podcasts listen to, on average, five weekly. IHeartMedia said listenership for its podcast network is up 6% month over month, higher in markets under shelter-in-place orders. It said California listenership jumped 13% and New York listenership 8% in one week: "Americans are consuming a vast array of podcasts as they stay home and practice social distancing during the COVID-19 pandemic."