Sports Cancellations Could Be Boon to Ad-Supported OTT, Analyst Says
Ad-supported over-the-top video might be able to tap into the $70 billion TV advertising market thanks to live sports' mass cancellations due to COVID-19 and advertisers that had depended on those events to reach viewers, nScreen Media analyst Colin Dixon…
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blogged Wednesday. He said the longer pandemic issues go on, the more time advertisers will have to see if advertising on OTT works.