FTC Seeks Comment on Social Media Ad Guidance
The FTC seeks comment on social media advertising guidance 60 days after Federal Register publication, it announced Wednesday, as expected (see 2001300058). The agency noted its endorsement guidance says connections between an endorser and a seller of an advertised product…
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“that could affect the weight or credibility of the endorsement ... must be clearly and conspicuously disclosed.” The FTC is considering whether changes in technology or the economy warrant changes to the guides.