Smartphones Drove Web Sales Growth in $143B Holiday Season, Says Adobe
Online spending in the U.S. grew 13 percent to a record $142.5 billion in November and December, Adobe posted Monday. Smartphones drove 84 percent of the e-commerce growth. With smartphones a constant companion, consumers can make a purchase at the…
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moment they think of it, an always-on, always-connected trend that will continue, said analyst Jason Woosley. Still, completing the buying process on smartphones lags desktop PC purchasing, blogged Giselle Abramovich, at three vs. 5.9 checkouts per 100 visits. Smartphones have higher cart abandonment rates at 50 percent vs. 33 percent on a desktop, she said.