35% of E-Commerce Since Nov. 1 on Smartphones, Adobe Finds
Alternative shopping methods are increasingly resonating with consumers, said Adobe Tuesday. Some 35 percent of all e-commerce sales since Nov. 1 were made on a smartphone, up 15 percent over the 2018 period. The buy online, pickup in store option…
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generated 26 percent more sales, it said. “All signs point to strong sales growth this year, with consumers buying almost 50% more than last year just through their phones," said analyst Taylor Schreiner.