Hardware May Bring More Older Consumers to Streaming Music, Futuresource Reports
Hardware could play a pivotal role in streaming music growth, blogged Futuresource. At mass adoption in many places, its next frontier is to win over radio and casual listeners, said Alexandre Jornod. Spotify, recently surpassed in listeners in the U.S.…
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by Apple, could rely on partnerships with smart speaker makers to grow vs. Amazon and Google, which add free versions of their music services to their Echo and Google Home smart speakers, said the analyst. Though Apple has HomePod, it expanded by making Apple Music the default streaming app on the iPhone: in markets where Apple Music has 3 million-plus subscribers, including the U.S., the company has at least 30 percent of the smartphone market, Jornod noted this week.