In-Vehicle Terrestrial-Radio Usage in ‘Fast Decline’ Across Multiple Regions, Says SA
New “warning signs” abound in the decline of terrestrial-radio use in the car, reported Strategy Analytics Tuesday. SA canvassed consumers in the U.S., U.K., France, Germany, Italy and China. It found terrestrial-radio usage is in “fast decline” across all those…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
regions. Consumers are sending “mixed signals” on their preferences for the next “must have” technology for in-car entertainment, said the researcher. “In the lengthy search for a next successor to the CD player, streaming media has shown a remarkable surge in usage and interest, relative to owned media on portable devices.”