Gracenote Targets Content Discovery for TV Shows, Movies
Gracenote launched a data offering for content providers to understand the TV shows and movies viewers want to watch so they can “promote them accordingly” from catalogs. The Video Popularity Score could help pay-TV providers, over-the-top services and consumer tech…
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device makers connect viewers to video content. Improved voice capability is part of the solution, which Gracenote said Wednesday derived from better understanding of user intent within spoken queries. It gave the example of a user speaking the command, “Watch Chicago Fire,” and the software being able to differentiate between the NBC action-drama series and the Major League Soccer team of the same name. Video Popularity Score can inform editorial curation efforts by identifying trending content and guiding licensing activities designed to add potentially resonant TV shows and movies to customers’ catalogs, Gracenote said. It's now owned by Nielsen and once was part of Tribune, now being sold to Nexstar (see 1612200022).