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Sonos Adds Features, Updates Privacy Statement

Sonos revised its privacy statement Wednesday ahead of a software update adding features. One addition, called “Recently Played,” allows quick access to the last 40 tracks users listened to at home. Users who don’t want to use the new personalization…

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features can go into advanced settings and turn off “additional usage data,” it said. A nearly 7,400-word privacy statement outlining required and optional data sharing says functional data is “absolutely necessary” for Sonos products to perform basic functions “in a secure way.” Consumers can't opt out of that data collection, sharing or processing if they want to use their Sonos gear. Among functional data collected: email address, location, language preference, product serial number, IP address and Sonos account login information. For customers using voice control with compatible speakers, Sonos advised it collects information about track data. The company will “share a subset of this data with partners” that provide the voice and remote services, it said, explaining that sharing relevant data with partners “and further processing such data is necessary for the performance of the contracts with these partners for your benefit” to ensure the voice or direct control function is working properly. The privacy policy update responds to the new "personalization feature in which listeners can easily access their recently played tracks within the Sonos App," emailed a spokesperson Thursday. "To show those tracks, we need to send select usage data to the cloud services providing the music stream. This feature is entirely optional and can be turned on/off at any time."