FCC Should Relax MVPD Kidvid Certification Rules, AT&T Tells Media Bureau
The FCC should relax kidvid certification requirements to allow MVPDs to file certifications only in the event of a complaint rather than quarterly as is now required, said AT&T in a meeting with Media Bureau staff Monday, per a filing…
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posted in docket 18-202 Thursday. “Collecting, scanning uploading and sending files to the FCC for several hundred programmers for DIRECTV and U-Verse is extremely time consuming and burdensome,” the filing said. “It takes AT&T approximately 40 hours each quarter to process these certifications.” If the rules aren’t relaxed to require filing certifications only in the event of complaints, the requirement should be reduced to an annual one, the telco said. Changes made to cable kidvid rules should apply equally to direct broadcast satellite, AT&T said. Viacom and NCTA met with Commissioner Mike O'Rielly to lobby for kidvid deregulation Wednesday, said a separate filing. The FCC should "modernize its children’s programming rules in order to provide cable programmers with greater flexibility" to serve children and parents, they said. O'Rielly has been taking much of the lead on kidvid deregulation.