Smartphones Drove 51% of Holiday Retail Traffic, Adobe Finds
Smartphones originated 51 percent of holiday retail traffic, Adobe Analytics reported Tuesday. Some $126 billion was spent online, up 16.5 percent over the year-ago span, with smartphones accounting for 31 percent, up 34 percent. Overall retail grew 4.5 percent. …
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Christmas Day was again the season's most smartphone-centric shopping day. Visits and spending were 6 and 8 percent higher on weekends for mobile users, and the biggest mobile shopping days were Black Friday ($2.2 billion) and Cyber Monday ($2.1 billion). Conversions on smartphones declined 9 percent vs. the first eight months of 2018. Smartphone shoppers bought 30 percent less often than desktop shoppers, costing retailers $15 billion in lost sales.