P&G Among New Industries Expected at CES in January
CES, which begins Jan. 8, will showcase "companies and industries that you really wouldn't expect," said Karen Chupka, CTA executive vice president-CES, during a news conference Q&A. That includes first-time exhibitor Procter & Gamble, which scheduled a news conference Jan.…
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6 on the first media day. Connectivity and personalization "have changed the way consumers interact with nearly every product and service, and consumer packaged goods are no different," emailed P&G Friday. "As a first time exhibitor at CES, we will showcase new products that address changing consumer desires, using technology to transform everyday experiences. These technologies fall within our grooming, beauty, oral and home care."