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Consumer AV/VR Mass Market May Grow More Slowly Than Thought, Says eMagin Chief

The mass market for consumer augmented- and virtual-reality devices may be developing more slowly than it appeared last year, said the CEO of a microdisplay supplier working on such products. Andrew Sculley on a Q3 earnings call Thursday said the…

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consumer AV/VR market will remain a “substantial growth opportunity.” Last year's “urgency” to chase it no longer exists, he said. “It’s our assumption that many of the companies pursuing this market recognize that widespread consumer adoption will take more time and development work than originally contemplated.”