Digital Media Adapters Fueling Smart Home Device Sales, Reports IDC
Digital media adapters helped fuel 39 percent growth in smart home device sales to 130.1 million shipments in Q2, IDC reported Monday. Smart TVs account for the largest share, followed by digital media adapter (DMA) sales from Roku and Amazon,…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
which grew 27 percent year on year in Q2. Current-generation smart TVs offer much functionality of DMAs but lag in software updates, it said. "Networked entertainment represents a key stepping stone” for consumers starting on a smart home path, said Adam Wright. DMAs are an “important gateway into content ecosystems as well as broader consumer IoT ecosystems,” said the analyst. Amazon Fire TV products led DMA sales, Google is second with Chromecast, and Roku, “extremely popular in the U.S.,” is third, the research firm said. Expect the market for more neutral hardware platforms like Roku to grow “as consumers are rarely faithful to one content provider," said analyst Jitesh Ubrani.