Intel Finds Much to Cheer, Some to Fear, Among Consumer Tech Perceptions
Consumers are “torn” on the role emerging technologies will play in their lives, with equal proportions expressing the thought that future technologies “will create as many new problems as they do solutions,” Intel reported Wednesday. It canvassed 1,000 consumers online…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
May 9-20, with 102 identifying as “tech elites,” 25 and older with at least a college education, household income of $100,000 and higher and a tendency to follow tech news. Fifty-seven percent of consumers and 88 percent of elites agreed that they “generally feel excited about emerging technologies,” said Intel. Sixty-one percent of elites agreed that “I pride myself in having the latest technology,” compared with 21 percent of consumers. People generally “express the most excitement toward familiar, established technologies such as computers and smartphones,” the chipmaker found: In 50 years, they “expect these same technologies to be the most important, along with smart home technology.”