Many Seek HDR10+ License Materials, Says Samsung Point Man, Noting Amazon Tests
The HDR10+ Technologies company of Fox, Panasonic and Samsung took six months longer than expected to begin licensing its HDR platform “because it was lot more difficult than I think we anticipated putting a certification program together,” Samsung's Bill Mandel…
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told a company-sponsored event Wednesday in West Hollywood, California. A week after starting the certification program (see 1806200047), HDR10+ has no formal “adopters,” but “there’s a full list of companies already requesting” technical materials as the first step toward acquiring a license, said Mandel, Samsung’s HDR10+ project manager. “Everyone’s very sensitive about which TVs will pass” the HDR10+ certification tests, “and how, and so every parameter was went over with a very fine-toothed comb,” said Mandel. All HDR content shown on the Amazon Prime service since December has been rendered in HDR10+ using Colorfront cloud-based mastering tools, said Mandel. “There’s more hours than I know how to count” of HDR10+ content on Amazon Prime, he said.