AT&T Buys Internet Advertising Company AppNexus in Deal to Close Q3
AT&T said it's buying AppNexus, an internet advertising company. “AT&T is investing to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising,” the carrier said Monday. “AppNexus has an experienced management team and employee…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
base that includes more than 400 software engineers and product managers. This team brings leadership and vertical expertise in machine learning and predictive analytics, advertising technology and video.” The ISP expects the deal to close in Q3.