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Somos Praises FCC on Toll-Free Texting Actions

Somos, the toll-free numbering administrator, said the FCC got things right in a declaratory ruling and Further NPRM on toll-free texting. The agency released the ruling Tuesday. The FCC “took a big step today to ensure the integrity of Toll-Free…

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and protect consumers from fraud,” said a Somos news release. “Consumers want to communicate more and more via messaging. Businesses want consumers to have confidence that, when they text a business’s Toll-Free Number, that the text is delivered to the intended recipient. The FCC’s action is the first step toward a vibrant, efficient, and trustworthy texting-to-Toll-Free system.”