HEVC Advance Adds Members Like GoPro, Korean Broadcasting, Eyes More With Royalty Fees Trimmed
Three weeks after HEVC Advance announced it was scrapping royalty fees on most H.265 content (see 1803140037), it welcomed 12 new members, the largest haul in its three years. They include four South Korean entities remaining in rival MPEG LA’s…
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H.265 patent pool. Korean Broadcasting System is among three joining HEVC Advance as licensors only, as is Fraunhofer, Pete Moller, the patent pool’s CEO, emailed. Humax, another South Korean MPEG LA member, is joining as licensor and licensee, and the rest include GoPro and Western Digital, which come as licensees only, he said. "Widespread" adoption of the video compression standard is "accelerating,” the pool said Tuesday. Except for Fraunhofer, the new members were in place before the content fee cut, Moller said. “Many important companies [are] reaching out to talk that previously felt the content fees were too significant of a barrier,” said Moller. “Discussions in the best of situations take 3-6 months."