Viacom Buys Online Video Conventioneer VidCon
Viacom bought VidCon, "host of the world’s largest multi-day conference for the global online community," as part of its push into digital platforms, the acquirer blogged Wednesday, and it will remain a stand-alone entity and keep senior leaders. It said…
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the VidCon deal fits into CEO Bob Bakish's strategy of increasing the number and reach of live Viacom events.