Apple Pushes Proprietary Technologies in HomePod Release
Apple highlighted homegrown “audio innovations” and “advanced technologies” such as real-time acoustic modeling in its long-awaited (see 1711170065) HomePod announcement Tuesday. The speaker was originally slated for a December release. Apple positioned HomePod as a “powerful speaker that sounds amazing…
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and adapts to wherever it’s playing.” At 7 inches high, HomePod’s form factor is shorter and wider than the Amazon Echo or smart speakers from Harman/Kardon and JBL. The speaker uses the company's proprietary tech and learns the preferences and tastes of users, which are “shared across devices,” and it works with Apple Music. The company pushed security and privacy, saying only after “Hey Siri” is recognized locally on the device will any information be sent to Apple servers. Information will be encrypted and sent using an anonymous Siri identifier, it said. Apple didn’t respond to questions.