Viewers Watching Illegal Livestreaming of Sports, Parks Reports
Some 12 percent of U.S. broadband households use a livestreaming platform like Facebook Live or Periscope, Parks Associates reported Wednesday based on Q3 data. Nearly a fifth of consumers ages 18-24 engage in livestreaming activity, but livestreaming of TV shows…
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and sports skews older, which Parks said indicates more older viewers “might be using these solutions to access illegal streams of content.” Though some leagues are livestreaming content legitimately, “much of the produced content on these live-streaming platforms remains unsanctioned,” Brett Sappington said. More than a third of households that livestream TV shows or sports said programming was available, but they opted for livestreaming “because they did not want to pay for access,” said the analyst. Another quarter chose livestreaming because programming prices are too high.