Online Sales Hit Holiday Record Amid Smartphone Shopping and Voice Assistant Growth, Says Adobe
Online sales reached a record $108.2 billion for the Nov. 1-Dec. 31 holiday stretch, up 15 percent, Adobe reported Tuesday. Voice assistant sales doubled, with half of surveyed consumers using assistants daily. Mobile revenue was a third of Q4 online…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
revenue at $35.9 billion, up 28 percent, with smartphone orders averaging $110, up 2 percent, though still less than desktop-made purchases. Cyber Monday was the first day that more than $2 billion posted from smartphones and tablets, said the company Friday. Search drove the most revenue during the holiday season at 45 percent, it said.