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No ‘Forcing’ Self-Driving Cars on Those ‘Terrified,’ Says Toyota Policy Person

“Cost is a challenge” in developing self-driving vehicles, said Hilary Cain, Toyota North America director-technology and innovation policy, on a CTA podcast Tuesday. “When you look at these test vehicles you see out on the road, the cost of the…

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sensor suite is ... oftentimes more, than the cost of the vehicle.” There’s “a little bit of truth” in all consumer surveys, whether showing consumers are excited about autonomous vehicles or are scared, she said. “I don’t think anyone’s talking about forcing this technology on somebody who’s terrified by it. But certainly we want to make the technology available to those folks who are excited.”