NFL New York Demo Venue Includes AR, 4D but No VR Due to Logistics, Hygiene
NFL opens a New York venue Friday with eight interactive experiences, we found on a tour Wednesday. D-Box in-seat motion technology is synchronized with on-screen content, with seats and chair backs rumbling according to on-screen action. An NFL film was…
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projected onto a wraparound “4D” screen comprising the front and side walls and half the ceiling. During clips of wintry games, a blower mounted to the ceiling spewed artificial snow, described as a vegetal foam produced from tree sap that’s kosher and gluten-free. We were speckled with snow that melted, leaving no trace by the time credits rolled. The center lacks virtual reality setups because of logistics and hygiene, content developer Thinkwell Chief Operating Officer Francois Bergeron told us. “They can do that at home.” In augmented reality, visitors can see themselves projected into a postgame interview and respond to announcer questions.